I hardly use Twitter anymore, and I’ve noticed that I’m starting to get the same way with Facebook. I know why I don’t use Twitter anymore, and that’s because there’s too much garbage in my Twitter feed (RTs and what not that the people I follow care about, but I don’t). In the past, I even specifically stopped following people because they post too much. Later, Twitter went to an algorithmic feed to help create a feed of things
I Twitter thinks I care about, but you know, I don’t really care about that so I stopped using it.
To me, the Facebook News Feed is following the same path. When the News Feed came out, there was a lot of content posted from the people I follow. That was interesting! Sure, sometimes the feed was sparse, because people weren’t posting anything about their lives, but I was OK with that.
Now, the News Feed surfaces all sorts of random stuff. I’m not talking just about ads – I mean it’s surfacing things that my friends may have liked (about random people who I have never heard of before). That is not interesting and it is just noise. I also dislike the algorithmic feed as it is not by recency and I have a FOMO of things that my friends have posted. So I’m back to using a polluted “most recent” list.
But you know, I don’t actually get a lot of value out of that News Feed feed anymore. I still have to use it because there’s no alternative, but it’s actually pretty crappy!