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Tag Archives: ideas

I’ve been thinking about a way that media characterizes a scenario which I call the “Dairy Queen effect” because they had the first commercials that use it. This is pretty noticeable nowadays and it is when a scenario starts off normal but then it goes into crazy territory (can’t happen in real life at all). I don’t even remember the examples in the commercials but it could be something like buy an ice cream and unicorns will sprout out around you (now I just remembered a Skittles commercial that rained Skittles from Palm trees).

I’m guessing this works because this is supposedly what GenZ audiences like to watch (things that are funny). Now it’s propagated to short form video on Facebook and even movie plots!