While blogging about the Heart & Stroke lottery, I remembered that I keep seeing late night (e.g. 11pm) commercials for the Sick Kids lottery. I didn’t notice it at the beginning, but after a few nights (and for at least 3 nights in a row) I noticed that they advertise the draw by saying that this was the last day to get in on the early bird draw!

I’ve also seen the same commercial at a more reasonable time of day, on the same day; and surprisingly they make no mention that it is the last day to get in on the early bird draw. I wonder if they specifically try and social engineer purchases by playing the “last day” commercial at 11pm?

Posted by Kevin in Blogs Tags: advertising, lottery, socialengineering